The first thing we ever learned about branding is that a brand is more than a logo. In fact, some students of the discipline have defined brand as the totality of experiences, feelings, memories, and associations that someone might have with a product or service. As such, we believe that brands begin as empty vessels into which we, the agency, and you, the client, and them, the customer, pour meaning.
Strategy is a lot of things to a lot of people. It is the art of planning and executing to achieve a desired outcome or goal. It involves collecting information, analyzing insights, identifying opportunities and threats, and developing a plan of action that will to a well-defined objective. Work with us on strategy and together we’ll create a clear vision, define goals, and take purposeful steps towards achieving them.
With our expertise in customer insights, research, and data analytics, we identify customer needs and preferences, shaping effective strategies to forge meaningful connections. Work with us on marketing for enhanced visibility, improved marketing and sales tools, and growth.
BS LLC is a nimble team of research-focused creatives driven to build more effective brands, plans, and tools with strategy and intention. Founded in Cincinnati, OH in 2014 by partners, Ben Greenberg and Sebastien Hue, BS has grown into a full-service agency, with competencies across market research and brand strategy, visual design, communications, and production management.
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At BS LLC, we are driven by a desire to never stop learning, questioning, and discovering. For each new project we take on, we design a specific research approach that allows us to look deeply at the subject through four lenses: the client’s current authority (their product, service, values, identity), the client’s competitive set, the client’s audience or customers, and the cultural context in which the client finds themself. This 4-way method of researching new projects underpins all other creative and strategic endeavors. We believe art can be anything, but design has to be something, and technology is a mirror and a tool to be harnessed.
Branding can be a scary and intimidating word for a business. What is it? Who needs it? How can I trust the people who are doing it for me? Having been through the branding process with several companies in my career, I feel that BS have the unique qualities of being immensely talented and knowledgeable while also being inviting, open and engaging with their clients about the entire process. They help to make the branding collaborative rather than alienating, fun instead of convoluted. The quality of their work is outstanding, their creativity is seemingly boundless and their team is always professional and transparent.
Lauren Fisher – BLDG 20
We were initially looking for a firm that would be able to organize all of our thoughts about our company into a brand that would make sense to our customers. They have done just that in the projects that we have been working on. We are going to continue to use BS for multiple different projects moving forward.
Colin Hanley – Arcadia Towers
BS helped us create a brand we couldn’t have imagined doing on our own or with anyone else. They understood our needs, vision and goal. They are great to work with and we trusted them the whole way. There is nothing like our brand out there. We will keep working with them with our new ventures and will always recommend them to everyone!
