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One team for brand, web, marketing, and the systems behind the sale.

Most growth problems aren’t one broken thing. They’re a brand that says one thing, a website that says another, marketing that points somewhere else, and a CRM nobody trusts, each built by a different hand, none of them talking. The work isn’t adding more. It’s getting everything to say the same thing again. That’s what we do. We line up the story, the site, the marketing, and the systems behind the sale, the CRM, lead routing, and follow-up we call RevOps, so they pull in one direction instead of quietly working against each other. Founded in 2014 by Ben Greenberg and Sebastien Hue, BS LLC is one team that corrects what’s out of sync, builds what’s missing, and stays in the work long enough to make it usable, not five vendors and a project manager refereeing the contradictions.
In practice that looks like fewer handoffs and clearer ownership. One team sets the brand strategy, shapes the brand, builds the website, runs the marketing, and wires up the systems behind the sale, so decisions get made once and everything downstream stays consistent. No translating the same brief across five vendors, no waiting for the agency and the developer and the CRM consultant to agree. We work with founder-led companies and established teams alike, across manufacturing, professional services, hospitality, and beyond, clients who’ve usually tried the piecemeal route and want the contradictions gone. If you’re at a crossroads, a rebrand, a plateau, a market shift, or a stack you’re outgrowing, that’s exactly the moment we do our best work. Start with a look at what we’ve built for others, or tell us where things feel out of sync.

Our Team

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Ben Greenberg
Partner

As co-founder, strategist, and lead copywriter at BS LLC, Ben helps turn insights into deliverables. Ben is both a student and practitioner of human-centered design. For close to a decade, he has helped nonprofits, businesses, and institutions create strategies for growth based on internal reflection, external research, and creative problem-solving. Born and raised in Cincinnati, Ben holds a bachelor’s degree in Philosophy from the University of Pennsylvania and a J.D. from Northern Kentucky University’s Salmon P. Chase College of Law. He is a member of the board of directors at the Mercantile Library, Breakthrough Cincinnati, and MORTAR.

Listening to

The Grateful Dead

Reading

East of Eden

Looking at

The paintings of David Hockney and Arshile Gorky

Amazed by

Gravity, Clouds, and the way people drive in the state of Massachusetts
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Sebastien Hue
Partner

As lead strategist & creative director of BS LLC, Sebastien Hue translates client goals into achievements. Born in Kentucky, he went on to study Linguistics & International Relations before earning an MBA from ESCP Business School. He is certified in Disruptive Theory by Harvard Business School. During his studies, he spent nights and weekends working in some of the world’s best kitchens in Chicago & Paris, including Taillevant, Lasserre, Charlie Trotters, Blackbird Restaurant, Le Francais, and L’Escargot Montorgueil. With international experience in technology & business consulting, he went on to serve as the creative director at Boca Restaurant Group advancing with them from 70 to more than 500 employees and a multi-city footprint before joining paths with Ben and opening BS LLC where he oversees creative direction and strategy. He is a board member at the Cincinnati Opera and Cincinnati Memorial Hall Society.

Looking at

Interiors by Beata Heuman, Paintings by Walton Ford, Pastries by Cedric Grolet

Amazed by

Family, friends, & my team.
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Sam Lowe
Strategist

Graphic designer, copywriter, adjunct professor, photographer, executive creative director, adult continuing education instructor, strategist , 
Sam has contributed to numerous agencies serving a diverse range of roles for at least two lifetimes worth of national and global B2B and consumer clients. Simplifying complex, multi-stakeholder environments are his specialty, providing clarity and human behavioral insight to creative and business-building endeavors.

Listening to

Maria McKee, Gustav Mahler, Talk Talk, Siouxsie and the Banshees, anything by Chopin

Reading

The Upanishads

Looking at

The fluid yet functional design lines of Pinarello and Ducati

Amazed by

The meditations of Rupert Spira
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Liam O'Connell
Senior Designer

Liam is a Designer with BS LLC. Liam graduated from Northern Kentucky University with a BFA in Visual Communication Design. He has spent the last 8 years as a visual creative with competencies in photography, communication design, typographic design, and user interface/experience design. Born and raised in Louisville, KY, Liam now lives in Covington with his wife, Chelsey. Liam enjoys traveling, visiting art museums, and live music.

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Cody Gunningham
Art Direction & Production

Builds production-ready files for booth backdrops, ads, and reusable templates that reduce future redesign work and make show cycles easier.

Our Office

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Our Office

BS LLC is an integrated strategy, marketing, and design agency located in Downtown Cincinnati. Drop us a line if you’d like to visit us at the office, meet our team, or grab coffee.

1008 Race St. Suite 4 Cincinnati, OH 45202

info Instagram : @bsllc.biz +1 (513) 427-5526

At BS LLC, we are driven by a desire to never stop learning, questioning, and discovering. For each new project we take on, we design a specific research approach that allows us to look deeply at the subject through four lenses: the client’s current authority (their product, service, values, identity), the client’s competitive set, the client’s audience or customers, and the cultural context in which the client finds themselves. This 4-way method of researching new projects underpins all other creative and strategic endeavors. We believe art can be anything, but design has to be something, and technology is a mirror and a tool to be harnessed.

Always be learning. We are committed to the idea that we don’t know everything, not even close. Mean what you say. We are committed to communicating with clarity and honesty, with regularity and transparency. Increase beauty. We are committed to creating new work for our clients and ourselves with spirit and intention. A stone unturned is a promise unfulfilled. We are committed to observing deeply, wading through the minutiae, and digging into the depths of the unknown to discover insights that lead to breakthroughs. Helping is itself a goal. The urge to succeed and prove it drives us, but we are forever grateful for the fact that our job is essentially to help people solve problems. Technology is a mirror. Zeros and ones are only as useful as the human placing them in order, we use technology to solve problems, we don’t let technology use us to become problems. Leave it better. We are trying to tread lightly, plant more trees, be nicer to one another and strangers, we’ll let you know how that goes. Assume positive intent. Trust first and ask questions later.

Who’d have thought that BS could be so rigorous and thoughtful? But it’s true; we have a mindful method for getting to know each client and the relevant aspects of their branding, marketing, design, and strategy challenges. If you’re curious about what it’s like to have us as your business-building, design-enhancing, or strategy-defining team, step through these 6 sequential articles. You’ll learn how we start virtually every client engagement, and why we do it.