This approach involves using a crowdsourcing platform (such as 99designs or Designhill) to connect with multiple designers who will create designs for you. This option is typically less expensive than custom graphic design, and you have the opportunity to see multiple designs before choosing the one that best meets your needs.
Unlike working with a graphic designer or firm that specializes in your industry or your customer culture, crowd-sourcing puts all of the responsibility for “getting it right” on you. Where an experienced design firm will bring a context of their clients’ successes and failures, crowd-sourcing means your intuition at picking the “right” design from a group of contestants takes all the glory — or the fall.
One of the benefits of crowd-sourced graphic design is that you have access to a wide range of designers and styles. This can be particularly useful if you are not sure what you want your design to look like, as you can see multiple options and choose the one that resonates with you the most. Additionally, crowd-sourced graphic design can be faster than custom graphic design, as you have access to multiple designers who can work on your project simultaneously.
However, crowd-sourced graphic design can be hit or miss. You will definitely receive several designs that are not aligned with your brand, are crafted with lesser design skills than you’d prefer, or simply do not meet your content expectations. Additionally, because you are working with multiple designers, the design process can be less personalized than custom graphic design. It’s usually “design a la carte.”