One of the differentiators between great agencies (and that goes for internal versus external) is the ability to lead a successful client workshop. Part theatre, part therapy session, and a very big part classroom, the workshop can provide as many benefits for you, the leader, as it does for your audience or client.
In this short-ish video, BS LLC’s Research & Strategy Analyst, Sam Lowe explains the four big parts of conducting a successful workshop. After explaining what a workshop isn’t and why you’d want to conduct one in the first place, he briefly covers:
The video contains a real-world example of how BS LLC used a client workshop to help define a visual direction where 2 different personas were in play. Good stuff!
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