All successful branding characteristics reflect an intimate understanding of the customer. Nowhere is this better reflected than in a successful brand’s ability to attract and retain the right customer.
To attract customers, your brand identity design should be visually appealing, and it should communicate your brand’s message in a culturally compelling way. Your design should be attractive and memorable, making a lasting impression on potential customers. The color scheme, typography, and imagery used in your design should be carefully chosen to appeal to your target audience.
Once you have attracted customers, your brand identity design should also be able to retain them. Retaining customers is all about building trust and loyalty with your audience. Your brand identity design should make customers feel comfortable, secure, and part of something bigger when engaging with your brand. Ask yourself, “What cultural characteristics of our audience does this brand represent?” Now, how do you reflect that in your brand design and messaging?