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No, you don’t get to say “to make money” or “to increase value for our shareholders.” Because we’re going to follow up and ask you, “Why is it important to you as a company to make money the way you do?” This is all about discovering your purpose as a company or brand. It can be surprising when you learn that your peers have other reasons than you do.
What’s the goal for this assignment? This is tightly aligned with the previous question but different. The last question asks: Why do you want to grow up?
Motivation gives rise to action. To take action, you need ideas. Tell us about these ideas. With this question, we pivot from the general to the specific. Do you have proprietary tech, unique processes, a worldview, a POV?
The features and characteristics of your product may be your differentiating factor. Your brand’s purpose may define your uniqueness. Or, you may realize that your product is “parity” and undifferentiated. We’ll discuss how hard to push on topics like “innovation” and “disruption.” Competitors: who are they and why are they worse or better than you at what you do?
