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4 Min Read

5 Killer Best Practices to Improve your Event Marketing

4 Min Read

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A wonderful event can be made even more impactful by brainstorming a strong theme, using social media in a strategic way, and offering a mix of discounts, influencer content, and follow-up.

The 5 strategies

Start with a killer theme

Nobody wants to attend a boring event. That’s why you need a theme that will grab people’s attention. Essentially, you need to “brand” your event, and all good brands start with a thorough understanding of who its customers — or, in this case, attendees are. Don’t just go for the generic “networking event” or “conference.” Get creative and come up with a theme that is both unique and relevant to your target audience. For example, if you’re organizing an event for tech professionals, you could go for a theme like ” Technology’s Future” or “Today’s Most Innovative Tech Solutions.” If the theme demonstrates that the event hosts understand their audience, it’ll be more likely to generate interest.

 

Leverage social media

Social media is your best friend when it comes to event marketing. Don’t just create an event page and call it a day. You need to actively promote your event on social media to get people excited about it. Post updates, teasers, and behind-the-scenes content to build anticipation. Use hashtags to make your event more discoverable. And most importantly, engage with your followers. Respond to comments and messages, and make people feel part of something special.

 

Offer early-bird discounts

Everyone’s favorite price is “free” or at least discounted! If your event has a ticket price, offering an early-bird discount is a great way to incentivize people to register for your event early on. Make sure the discount is significant enough to make people take notice but not so much that it hurts your bottom line. If the event has free access, you could offer exclusive perks to early-bird registrants, such as a gift or access to a VIP area. Give people a reason to believe they’re getting something extra, and they may be more likely to register early.

 

Partner with influencers

Influencers are all the rage these days and for good reason. They have a loyal following and can help spread the word about your event. Find influencers in your industry and contact them to see if they would be interested in partnering with you. Offer them a free ticket or a discount code to give their followers. You could even ask them to speak at your event or host a panel. Partnering with influencers is a great way to get your event in front of a wider audience.

 

Follow up with attendees

Don’t just let your relationship with attendees end when the live event ends. Follow up with them to thank them for attending and ask for feedback. Send them a survey to get their thoughts on what they liked and what could be improved. Use their feedback to make your next event even better. You could even offer them a discount code for your next event as a way of saying thank you.

An event branding specialist could make all the difference

And there you have it. Five best practices to that are guaranteed to improve your event marketing promotion. Follow these tips, and you’ll have a successful event that people will be talking about for weeks to come. But what if you’re just too busy with the nuts and bolts of the event itself to put in the promotion? What if no one on your team is expert with these strategies? Consider a marketing specialist like BS LLC. It only takes 15 minutes to have a discovery conversation to see what’s possible.

You can’t create a great brand without deeply understanding your customer.

Using the “Jobs To Be Done” lens, you can develop innovative solutions your customers will love.

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