As a HubSpot Partner Agency, we’ve discovered ways to put this power tool to work across the entire lifecycle of content marketing to amplify the “inbound” component. Here’s how:
HubSpot can be used to research and analyze customer data to identify trends, preferences, and opportunities. This could include tracking website traffic to see which content and pages are performing the best, examining conversion rates to identify where customers are dropping off in the conversion funnel, and analyzing email open and click-through rates.
HubSpot can deploy campaigns and content across multiple channels. This could include creating targeted email campaigns, launching social media campaigns, and optimizing content for search engines.
HubSpot can be used to evaluate the performance of campaigns and content. This could include tracking metrics such as website traffic and leads generated, analyzing open and click-through rates for emails, and measuring the engagement of social media campaigns.
HubSpot can be used to redeploy campaigns and content based on the performance data that has been collected. This could include optimizing content for better results, testing different campaigns and formats, and adjusting targeting to ensure campaigns reach the right people.