Think of building web traffic as making friends at a party. Some people come up to chat because they’ve heard of you—let’s call them ‘Direct Traffic’. They know your name, they’re familiar with your brand, and they’ve come looking for you, either by typing your name directly into Google or entering your URL.
Then, there are the ‘Search Traffic’ folks. These guests find you in the crowd because they’ve overheard you talking about something they’re interested in—say, “concerts this weekend”. They’ve used keywords to find you among the masses, and this is where your SEO investment pays off.
Lastly, we have ‘Referral Traffic’. Just like a good word from a well-served client can bring more business your way, being a trusted content resource can earn you traffic from other websites. This kind of relationship building can be nurtured through successful PR campaigns and, crucially, through the development of backlinks.
Here at BS LLC, our SEO strategy isn’t complete without exploring the realm of backlinks. See, every industry is a bit like a community with its own local celebrities, or authoritative domains. When you’re recognized as an expert content creator, your website earns what we call ‘Domain Authority’ (DA), which is scored between 0-100—the closer to 100, the more authoritative your site is considered.
So, how do we go about building backlinks? It starts by identifying the top players, or authoritative domains, in your industry, particularly those associated with certain keywords. From there, we devise a strategy to earn valuable backlinks from these top-tier sites.
In essence, backlink development is all about networking, about forging connections. In the early days, some tried to cheat the system by buying loads of backlinks from counterfeit websites. But search engines have wised up, and they don’t fall for such tricks anymore.
By aligning your website with others that have high DA, you boost your own DA and improve your organic search visibility. We also conduct a thorough review of all the websites currently linked to yours, pruning away any harmful domains that could be dragging your DA score down. It’s all part of our holistic approach to SEO strategy!