Historic West Fourth
Group 2Created with Sketch.
Date Completed
10.2019
Components
Brand Strategy
Branding
Copywriting
Design Systems
Environmental Design
Event Planning
Identity Design
Marketing
Marketing Strategy
Photography
Positioning
Public Relations
Details
We designed and launched a brand identity for a stretch of historic buildings along West Fourth Street in downtown Cincinnati with the goal of turning what was an egress into a vibrant destination.

Historic West Fourth

Components
Brand Strategy
Branding
Copywriting
Design Systems
Environmental Design
Event Planning
Identity Design
Marketing
Marketing Strategy
Photography
Positioning
Public Relations
Details
We designed and launched a brand identity for a stretch of historic buildings along West Fourth Street in downtown Cincinnati with the goal of turning what was an egress into a vibrant destination.
The Loring Group is a real estate development company with vision. Instead of just buying buildings, sprucing them up and raising rents, The Loring Group decided to invest in the idea of the neighborhood itself. After purchasing numerous properties along West Fourth Street in downtown Cincinnati and hiring us to brand them, they realized there would be more power in changing the way Cincinnatians think about West Fourth—as a livable destination where historic architecture houses unique characters and unforgettable experiences.
Our listening sessions netted a set of insights into the character of the neighborhood that drove the brand’s creation. We dove into Fourth Street’s past and unearthed stories of wealthy industrialists, nineteenth century hotspot hotels, and high-end fashion department stores. Fourth Street has always been grand and creative, but livable and approachable.
With input from a wide array of community stakeholders, we designed a brand and launch strategy for Historic West Fourth that could be owned and celebrated by anyone who lives and works in or desires to visit the neighborhood.
With a deeper understanding of our neighborhood’s past, present, and future, we created a brand that marries a classic European sensibility with bold contemporary accents—a dichotomy on display in the brand’s primary lockup and secondary monogram.
Additionally, we developed a launch and public relations strategy for the brand’s assets, including a website and social media channels. We designed an event around the brand’s most important assets: the people who make West Fourth the vibrant place it is and will be.
With a proclamation from the Mayor of the City of Cincinnati, we officially transformed a few blocks of buildings into Historic West Fourth, a destination where history comes alive. Our clients continue to benefit from the numerous press stories that have been published since our launch.
Test caption
Test caption
Back to Work