What is Activation Strategy?

Activation strategy is a marketing strategy meant to build awareness of a brand by directly motivating or interacting with customers to build notoriety. This strategy is used by engaging with the target audience directly, by offering unique experiences, encouraging the target audience to promote your products themselves, capitalizing on current trends, promising exclusivity, using current technology, partnering with influencers for social media campaigns, engaging the community or giving back to the community to make customers feel good about promoting your brand, and addressing customer concerns and objections directly.