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What are Brand Guidelines?

Brand guidelines dictate both visual and written messaging for brand identity. This style guide includes various brand assets such as logos, fonts, color palette, and brand imagery. It also includes a mission statement,  core values, and tone to communicate the brand voice. Brand guidelines provide a template to use when creating advertisements, product packaging, and other brand collateral.

Creating clear brand guidelines allow for consistent and efficient decision making. Thus, maintaining distinct positioning that drives brand recognition.