What is a Brand Story?

A brand story is an emotional narrative that depicts a brand’s ideals and values. Creating a brand story drives recognition in consumers, and may even change the way that brand makes them feel. The narrative provokes an emotional response in the target audience, then positions themselves as a company that shares in those views.

Telling a compelling story is only half the battle. Understanding the target audience is crucial to ensure the message will be received with the intended purpose.