What is Copywriting?

The process of writing content used in marketing and advertising to increase brand awareness and create a memorable brand voice. Copywriting brings the design of a branded campaign to life and invites a call to action response in the target audience. It is used in email marketing, web launches, social media, and more.

See our other FAQs for more examples of copywriting:
Advertising Copy
Brand Story
Ghost Writing
Product Descriptions
Sales Scripts
Speech Writing
Website Copy