What is Domain Acquisition?

Domain acquisition is the purchase and procurement of a domain name usually done through a website like or GoDaddy. As you build your company, you will need to acquire a domain name for your site, which is the string of characters visitors will type into the browser or find in the search engine results page. Your domain will play an important role in the success of your website. Your domain will be responsible for creating a first impression and opinion with new users. It will be the first impression of a brand identity that clients or customers will encounter, and the most important piece of information for them to remember. Your domain also has a massive impact on your site rankings in online searches. Choosing a relevant domain name can aid your search engine optimization strategy as well.