What is an Email Campaign Platform?

Email marketing is an excellent way to drive sales and encourage brand engagement. Email campaign software seamlessly communicates with customers in large quantities. However, it does more than send emails.

One of the more popular platforms used is Mailchimp. It offers customizable marketing campaigns using built-in design tools. Within the email, customers can access links, forward to friends, and sign up for other content offered by the brand. Using an email marketing platform allows the ability to track these metrics, and understand how they fare in a customer’s inbox.