What is Keyword Research?

Keyword research is a type of SEO-research to find related search terms in order to increase website traffic. Keyword research is a practice search engine optimization professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Search engine optimization professionals first do keyword research, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords.