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Organic Search

Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), organic search results are based on the user’s search query as typed into the search box.

When you see organic search traffic in Google Analytics, it’s referring to the traffic that’s come to your site through unpaid search results on search engines such as Google, Yahoo, or Bing. Organic traffic in Google Analytics can be found under the Acquisition section.