SEO Audit is an analysis of a company’s website’s web traffic. This is a full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for marketing purposes.
The full website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on page and off page SEO such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed. Site audit is applicable for all online businesses and improves different aspects of the websites.