What is Website Copy?
Put simply, website copy provides information for consumers. However, it does much more.
The first facet is the customer experience. While the visuals may catch a consumer’s eye, copywriting is designed to promote longevity in the customer relationship. Website copy creates call-to-action moments throughout the user experience. It urges them to buy a product, to visit in person, or share the information with others.
Before a consumer engages with a brand, they will most likely research them. Successful website copy improves search results. Written content allows a brand to be recognized in Google searches which drives users to the website. This is developed in SEO strategy but is important for website content as well.