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What is Website Copy?
What is Website Copy?
Put simply, website copy provides information for consumers. However, it does much more.
The first facet is the customer experience. While the visuals may catch a consumer’s eye, copywriting is designed to promote longevity in the customer relationship. Website copy creates call-to-action moments throughout the user experience. It urges them to buy a product, to visit in person, or share the information with others.
Before a consumer engages with a brand, they will most likely research them. Successful website copy improves search results. Written content allows a brand to be recognized in Google searches which drives users to the website. This is developed in SEO strategy but is important for website content as well.