ANYbotics is a Swiss robotics company developing autonomous robots for industrial inspections. Their quadruped robot, ANYmal navigates complex industrial terrain with custom mounted payloads able to collect real-time inspection data using infrared sensing, ultrasonic audio analysis, and visual gauge reading. Yes, you read that correctly. Starting small with a creative video script and customer case study, BS partnered with ANYbotics ahead of their commercialized product launch to rewrite their website copy based on SEO analysis, tone of voice, product benefits, and customer insights. We continue to help ANYbotics develop case studies for their content marketing strategy.