CAI

CAI came to us with a multi-pronged challenge: thanks to numerous acquisitions over a short period they’d grown considerably, resulting in a many-headed monster of an identity crisis. Add to that the fact that they were already providing such a wide range of products to such a wide range of customers, and, well, let’s just say they needed a new structure for their brand architecture.

Customers who chose any of CAI’s various product offerings repeatedly and without prompting lauded the solutions as being purpose-built for their industry, ready to go right out of the box, and touted CAI’s Customer Support’s ability to customize the software for their particular way of working. Despite these glowing reviews, however, CAI as a brand was somewhat invisible; it was the products that had name equity. The stakeholders responsible for finding and vetting a software solution came from many different industries, and held different roles. However, each of them suffered from the same sense of crisis when it was time to shop for enterprise software; none of them planned for the events that forced their need to change.

Enterprise management software is designed by a number of players, many of them juggernauts that would be reviewed by customers simply on name equity alone. However, most of these one-size-fits-all solutions were simply too bloated and too cumbersome for CAI’s mid-market customers, making CAI’s “purpose-built” designs very attractive. According to numerous industry trend forcasts, the juggernauts needed to do what CAI has already been doing: create flexible, modular software that empowered work-from-anywhere connectivity, and allow for different departments and workstreams within an enterprise to choose it’s own software solution.

The center of our 4-Way Analysis revealed therefore that CAI’s products, thanks to easily configurable, industry-specific solutions were ready for customers in crisis. Once deployed, CAI’s solutions were also scalable, and the company’s highly-touted Customer Support team could go beyond user configurability and provide a highly-customized solution.