The first thing we ever learned about branding is that a brand is more than a logo. In fact, some students of the discipline have defined brand as the totality of experiences, feelings, memories, and associations that someone might have with a product or service. As such, we believe that brands begin as empty vessels into which we, the agency, and you, the client, and them, the customer, pour meaning.
Strategy is a lot of things to a lot of people. It is the art of planning and executing to achieve a desired outcome or goal. It involves collecting information, analyzing insights, identifying opportunities and threats, and developing a plan of action that will to a well-defined objective. Work with us on strategy and together we’ll create a clear vision, define goals, and take purposeful steps towards achieving them.
With our expertise in customer insights, research, and data analytics, we identify customer needs and preferences, shaping effective strategies to forge meaningful connections. Work with us on marketing for enhanced visibility, improved marketing and sales tools, and growth.
BS LLC is a nimble team of research-focused creatives driven to build more effective brands, plans, and tools with strategy and intention. Founded in Cincinnati, OH in 2014 by partners, Ben Greenberg and Sebastien Hue, BS has grown into a full-service agency, with competencies across market research and brand strategy, visual design, communications, and production management.
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At BS LLC, we are driven by a desire to never stop learning, questioning, and discovering. For each new project we take on, we design a specific research approach that allows us to look deeply at the subject through four lenses: the client’s current authority (their product, service, values, identity), the client’s competitive set, the client’s audience or customers, and the cultural context in which the client finds themself. This 4-way method of researching new projects underpins all other creative and strategic endeavors. We believe art can be anything, but design has to be something, and technology is a mirror and a tool to be harnessed.
CAI is a manufacturer of a product that most of you will have little experience with, but all of us have benefitted from. The names of the software types sound like code themselves: ERP, EDI, MES, WMS, and Process Automation software. In short, their software tracks and manages the flow of raw materials through to the production, warehousing, and delivery of — pretty much anything you can imagine. And CAI’s customer list reflects that; everything from precious metals mining to keeping tabs on fresh produce to lumber.
Logo Evolution
After the key strategic decision to unify the diffuse set of products under the CAI master brand, we developed a simpler, sharper, more modern approach to the CAI container logo.
