Let’s talk about the bird. When we presented logo options, there was an immediate gravitational pull towards this custom-illustrated fiery character and we had to temper our desire to slather it on everything.
We wanted to give this brand a sense of the unexpected, like its glass-shattering crunch, Decibel is meant to bring something different into the act of eating fried chicken. We often find the unexpected in goose eggs. Hidden moments that deliver a sense of joy—creating a sticker package of alternate marks gave us a lot to work with in terms of creating these fun touchpoints.
Thanks to the always on-point work of Team B, the interior at Decibel’s Walnut Hills location is unlike any other, a masterful translation of brand to experience.
Go get you some Decibel and taste the crunch.