We sought to hold onto the cleanliness inherent to agency sites that focus on displaying client work, but ditch the stark minimalism that says “we don’t know how to have fun.”
The vibe and graphic sensibility takes energetic inspiration from the brand name: “PB&J” evokes simple childhood pleasures, putting the right ingredients together, and not taking yourself too seriously. Micah was clear that we should feel free to experiment with unique color combinations, type scaling, and font choices.
The resulting site is well organized and clear, enabling users to find relevant information easily and swiftly through large CTA buttons, tidy content display patterns—a flexible system for easily recreating case studies.
Micah is passionate about amplifying a message in unique and creative ways that garner serious attention and action. We are proud to have helped him rebuild an essential tool for growth.