At BS LLC, we are driven by a desire to never stop learning, questioning, and discovering. For each new project we take on, we design a specific research approach that allows us to look deeply at the subject through four lenses: the client’s current authority (their product, service, values, identity), the client’s competitive set, the client’s audience or customers, and the cultural context in which the client finds themself. This 4-way method of researching new projects underpins all other creative and strategic endeavors. We believe art can be anything, but design has to be something, and technology is a mirror and a tool to be harnessed.

Ripple Wine Bar

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Identity Collateral Website Photography Press Work

Our task was to create a brand identity for Ripple Wine Bar in Covington, Kentucky that spoke to the owners’ vision, pushed a sense of humor and style, and elevated the historic setting in which guests are invited to experience and learn about the fruit of the vine.

A bauhaus-inspired word mark paid homage to droplets with subtle notes of psychedelia nodding to the dead-ahead song reference inherent in the name. Cool cat, groovy wine bottles, and psychedelic wine glass illustrations dance through the brand.

Ripple’s tagline is pitch perfect: don’t freak out, its just wine.