The first thing we ever learned about branding is that a brand is more than a logo. In fact, some students of the discipline have defined brand as the totality of experiences, feelings, memories, and associations that someone might have with a product or service. As such, we believe that brands begin as empty vessels into which we, the agency, and you, the client, and them, the customer, pour meaning.
Strategy is a lot of things to a lot of people. It is the art of planning and executing to achieve a desired outcome or goal. It involves collecting information, analyzing insights, identifying opportunities and threats, and developing a plan of action that will to a well-defined objective. Work with us on strategy and together we’ll create a clear vision, define goals, and take purposeful steps towards achieving them.
With our expertise in customer insights, research, and data analytics, we identify customer needs and preferences, shaping effective strategies to forge meaningful connections. Work with us on marketing for enhanced visibility, improved marketing and sales tools, and growth.
BS LLC is a nimble team of research-focused creatives driven to build more effective brands, plans, and tools with strategy and intention. Founded in Cincinnati, OH in 2014 by partners, Ben Greenberg and Sebastien Hue, BS has grown into a full-service agency, with competencies across market research and brand strategy, visual design, communications, and production management.
BS LLC is an integrated strategy, marketing, and design agency located in Downtown Cincinnati’s Historic West Fourth district—a location we’re proud to have helped brand. Drop us a line if you’d like to visit us at the office, meet our team, or grab coffee.
At BS LLC, we are driven by a desire to never stop learning, questioning, and discovering. For each new project we take on, we design a specific research approach that allows us to look deeply at the subject through four lenses: the client’s current authority (their product, service, values, identity), the client’s competitive set, the client’s audience or customers, and the cultural context in which the client finds themself. This 4-way method of researching new projects underpins all other creative and strategic endeavors. We believe art can be anything, but design has to be something, and technology is a mirror and a tool to be harnessed.
Our task was to create a brand identity for Ripple Wine Bar in Covington, Kentucky that spoke to the owners’ vision, pushed a sense of humor and style, and elevated the historic setting in which guests are invited to experience and learn about the fruit of the vine.
A bauhaus-inspired word mark paid homage to droplets with subtle notes of psychedelia nodding to the dead-ahead song reference inherent in the name. Cool cat, groovy wine bottles, and psychedelic wine glass illustrations dance through the brand.
Ripple’s tagline is pitch perfect: don’t freak out, its just wine.
Copper alloy applied directly to paper, hydrochloric acid to oxidize, and verdigris.
Letterpressed at Otto’s Printing in Newport, KY.
Shirts & Style Guide
Custom copper sign made with our friends at Grainwell in Covington, KY.