Space 3 Yoga

We hooked up with them back at the beginning of 2024 and put together a comprehensive scope that included: create and launch a placeholder identity so they could start generating revenue under the new name, develop a brand positioning strategy, explore and design Space 3 Yoga’s core brand identity, print collateral, apparel, and digital properties, launch and lead the studio’s interior design (including FF&E recommendations), and build, launch, and grow their marketing channels.

Based on our category and local comps research, our initial brand design territories ran a spectrum from stylized minimal athleticism to psychedelic eclecticism. Ultimately, we landed in a space as elemental and calming as the practice of yoga with inspiration from the stark yet centering landscapes and earthen textures of the American Southwest.

Copy from the launch sums up the identity’s goals: “The Space 3 Yoga brand identity gives us a perfectly unfinished set of symbols around which we can gather and celebrate the process of becoming. A circle of belonging, its imperfect edges revealing human touch, enshrine a symbol that holds our name. Ours is an identity enriched by colors of and from the earth, adorned with simple shapes drawn from common poses.”

For Space 3 Yoga, we built a marketing strategy that put them in front of the right people at the right time. Through a mix of engaging social content, targeted Google Ad campaigns, and a direct mail push reaching over 10,000 households within a two-mile radius, we drove awareness and new memberships. The result? A strong brand presence in the local community and a steady flow of new clients through the door.

We designed Space 3 Yoga’s website to be as seamless and inviting as the studio itself. Built with their mission and aesthetic in mind, the site integrates directly with Mindbody for an effortless class booking experience.

The branding and interior design processes for Space 3 Yoga began at the same time because we knew that the studio needed to stand out as much as the identity in order to compete. Our exploratory mood boards included as much materiality, light and shadow play, and finishes as it did graphic styles and visual tone. The end result is a true reflection of an original vision for a light, calming oasis where people can gather together to share in their love of this ancient practice.

When it came time to launch interiors, we sought to create a seamless flow of the brand experience from screen to paper to the third dimension. Initial renderings saw a strong use of natural materials and muted earth tones, with subtle moments of polish and refinement. Frequent collaborator, Cody Gunningham executed custom abstract murals in their aerial and traditional yoga rooms to bring a sense of organic artifice to the space. Our client’s diligent and rigorous construction management process delivered the renovation on time and on budget.Space 3 Yoga is a project that enabled our team to shoot all of arrows in our quiver and we couldn’t be prouder of the results.

There is something uniquely satisfying about the fact that the renderings we created for key spaces look almost identical to the finished product. To us, this means that we were able to steward our client’s vision from concept through the perilous construction bidding and budgeting process without sacrificing aesthetic and quality standards.