We started with an experience audit: what does this thing do, anyway? Why would someone want it and when would they use it? The idea is simple: you stick this conical thing in a bottle of champagne and tip it back while you’re… taking a bath, out at the club, at a picnic, watching a fancy sporting event like a polo match or a sailing competition. You get it at wedding or a new year’s eve fête. You receive it as a party favor at a Bachelorette watch party.
For naming, we explored a number of ideas that leaned higher-end and sophisticated, a little more “buttoned up and black tie,” if you will. And then it came to us, first as just a sound—the clink of glasses. And so the Tapp was born, with two-p’s because, well, its a little extra.