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Tequila Ocho

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When we asked our client what made their tequilas special, they spoke of purity, origin, and flavor profile, but the thing that stuck out to us was this: Tequila Ocho is the bartender’s secret weapon, the spirit they reach for when they’re unwinding after a shift, or when a customer asks them to make a drink with something tasty they’ve probably never tried. It’s inspiring to work with a client that invests the time, effort, and resources into high quality visual and verbal assets.

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A significant amount of effort went into the product display pages in order to give each bottle the perfect amount of light, shadow, and depth in order to achieve dimensionality against the custom illustrated backgrounds.

For marquee storytelling pages, we used scrapbook-style overlays, load effects, and a light parallax to give the content dimensionality and allow the photography to jump out of the screen. The impact is at once simple and alluring.

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