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Catch-A-Ride

The good people at Lifetime Resources—a nonprofit located in Southeastern Indiana that provides health and human services to the area’s elderly population—reached out to BS in need of a refreshed look for Catch-a-Ride, their free on-demand public transportation service. Feeling that the identity was tired, dated, and unrecognizable, Lifetime challenged us to redesign the brand around efforts to increase awareness and ridership. Through explorations of the visual language of transportation, we landed on a simple and striking logo and identity that easily communicates the message that Catch-a-Ride is on the move.

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