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Birdie's Links & Drinks

Summary

Entry

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Brand to Space

The brand identity, digital and physical experiences we crafted for Birdie’s represents the vision of a family of entrepreneurs seeking to honor their fun-loving and colorful Aunt Beanie’s beloved memory. Classic colors and pastels, nods to bygone-era country clubs, and a playful sensibility define the look, providing ample direction for interior styling and FF&E. Birdie’s is a world where people are free to not take themselves too seriously and have a damn good time teeing off.

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Game Area

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Spatial Branding

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Process

Our process included strategic flow and traffic mapping to understand spatial needs. We then held a mood board workshop to enable our clients to provide feedback on design precedents and exhibits. Once we aligned to an overall creative vision, we moved into 3D design renderings to lock in the forms, elements, interventions, and opportunities for furnishings, signage, programming, materiality, color, lighting and more.

Finally, we worked directly with their PM and GC on speccing, sourcing, and production of custom items, like our wallpaper made of vintage scorecards from country clubs throughout the US.

Renderings

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Banquette

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Pro Shop Point of Sale

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Video Walkthrough

Video Credit to Top Down Drone Solutions

Press

Press

Birdie's Links & Drinks Delaware Online
January 9, 2024
Article

Golf entertainment venue Birdie's Links & Drinks set to open in Middletown

Birdie's Links & Drinks Bay to Bay News
December 21, 2023
Article

Birdie’s Links and Drinks in Middletown teeing up for January opening