Historic West Fourth

We designed and launched a brand identity for a stretch of historic buildings along West Fourth Street in downtown Cincinnati with the goal of turning what was an egress into a vibrant destination.

Branding
Brand Strategy
Brand Identity Design
Marketing
Marketing Strategy
Brand Positioning
Public Relations
Brand Naming
Market Research
Business Strategy

Research

Our listening sessions netted a set of insights into the character of the neighborhood that drove the brand’s creation. We dove into Fourth Street’s past and unearthed stories of wealthy industrialists, nineteenth century hotspot hotels, and high-end fashion department stores. Fourth Street has always been grand and creative, but livable and approachable.