Projects

Historic West Fourth

Name: BS LLC Branding Agency | Branding, Strategy & Marketing
Price range: $$

We designed and launched a brand identity for a stretch of historic buildings along West Fourth Street in downtown Cincinnati with the goal of turning what was an egress into a vibrant destination.

Research

Our listening sessions netted a set of insights into the character of the neighborhood that drove the brand’s creation. We dove into Fourth Street’s past and unearthed stories of wealthy industrialists, nineteenth century hotspot hotels, and high-end fashion department stores. Fourth Street has always been grand and creative, but livable and approachable.