Rhinegeist Brewery opened the doors to their cavernous facility in 2013 and has experienced exponential growth since day one. Their hometown fell in love with Rhinegeist’s unmistakable branding, quality craft beer, and dramatic industrial taproom. In 2015 the company was ready to launch its new Cider product in two markets: Boston and New York. We connected with founders Bob Bonder and Bryant Goulding and planned a project to distill Rhinegeist’s culture down to something their sales team could hold in their hands.