The fine folks at 4EG, one of Cincinnati’s leading bar and restaurant groups, had a unique challenge on their hands after taking over an iconic entertainment destination in historic Over-the-Rhine. In rebranding the concept, we leaned into the building’s history, upscaling a pioneer sensibility with hand-drawn lettering inspired by etched bone from the early nineteenth century, custom borders and patterns for menus and collateral, and a rich color palette activated throughout the space.