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Tablespoon Cooking Co.

Tablespoon hosted hands-on cooking classes and culinary events in a shared kitchen incubator until founder Jordan Hammons decided to design and build a home of her own. With her fresh space came a desire for a fresh look. We set to work understanding Jordan’s unique approach to demystifying the kitchen through cooking classes that are actually fun. The result is a timeless identity salt and peppered with bright surprises.

Brand

To refresh Tablespoon’s primary mark we sought to retain a hand-made feel, while providing greater flexibility and legibility. The updated mark plays on the abbreviated parlance of cookbooks while striking a sophisticated balance for Tablespoon’s savvy yet fun-loving audience.

Visual Identity  

The logomark’s modular design allows the “Tablespoon Cooking Co.” text to fall away for scaled-down applications.

Custom Letters and Food Icons

Typography

Marketing Materials

Social Media

Website

Workshop Instructions

Business Cards

Postcards

Custom Paper

Stickers

Environmental Signage

A-Frame

Window Vinyl

Welcome Rug

Painted Lettering