Tablespoon Cooking Co.
Tablespoon hosted hands-on cooking classes and culinary events in a shared kitchen incubator until founder Jordan Hammons decided to design and build a home of her own. With her fresh space came a desire for a fresh look. We set to work understanding Jordan’s unique approach to demystifying the kitchen through cooking classes that are actually fun. The result is a timeless identity salt and peppered with bright surprises.
To refresh Tablespoon’s primary mark we sought to retain a hand-made feel, while providing greater flexibility and legibility. The updated mark plays on the abbreviated parlance of cookbooks while striking a sophisticated balance for Tablespoon’s savvy yet fun-loving audience.
Custom Letters and Food Icons