Research & Strategy Resources

Competitive Landscape
- What is a Competitive Analysis
- Mapping Your Competitive Position
Customer Relation Management (CRM) System Development
- What is CRM?
- Why is Customer Relationship Management So Important?
CRM Automation
- Marketing Automation in CRM
- What is CRM Automation? Definition, Marketing Best Practices with Examples
Customer Interviews (Qualitative Research)
- Qualitative Market Research: The Complete Guide
- The Importance of Qualitative Research and the Problem With Mass Data Gathering
Customer Profiles and Persona
- Customer Profiles, Personas, and Buyer’s Journeys: What to Know and How to Build Them
- What is a ‘Buyer Persona’ and Why is it Important?
Customer Surveys (Quantitative Research)
- Quantitative Market Research: The Complete Guide
- What is Quantitative Research
External Process Audit
- What is an External Marketing Audit? From the Outside Looking in
- What Does the Process of Performing an External Audit Include
Internal Process Audit
- Your Complete Internal Marketing Audit Checklist: Optimisation from the Inside Out
- Audit Procedures & Techniques for an Internal Audit
Market Trends Analysis
- How Trend Analysis is Vital for Efficient Market Research
- What is Market Trend Analysis: Definition & Examples
Process Audit
- What a Marketing Audit is (and How to Do One)
- The Process Audit
Process Development
- What is Business Process
- What is Business Process Management
Product / Experience Audit
- Customer Experience Audit – Find the Issues that are Hurting Your Conversions
- How to Conduct a Customer Experience Audit
Production Management
- Production Management Techniques
- How Collaborative Work Management Software Improves Production Management
Website Security Audit
- Website Security Audit: Your Topmost Concern
- Importance of Website Security Audit Tools
Strategy
- Put Purpose at the Core of Your Strategy
- What the Heck is a Strategy Anyway?
Research
- How to Do Market Research: A Guide and Template
- 5 Reasons Why Market Research is Crucial for Your Business