Developing a robust brand identity design is not for the faint of heart, nor is it for those prone to oversimplification. Brands today live in a complicated world comprised of concentric circles of culture, media, and customer needs. How do you create a unified brand identity when individuals and groups with different needs access your brand through so many different means? Work with BS LLC and find out how your brand equity can be bolstered with superior identity design.
The purpose of brand architecture and portfolio strategy is to organize a company’s multiple brands in a way that maximizes consumer clarity, aligns with the company’s business strategy, and maximizes market value. In most cases, this process is required following acquisitions or significant organic growth in the brand portfolio. The need for a brand architecture may also be triggered by the introduction of new products or services, expansion into new markets, rebranding, or a brand refresh, or when the current brand structure does not reflect the company’s vision.
Strategic branding is far more than a creative or expressive exercise for us at BS LLC. As a B2B brand strategy agency, we blend research, business planning, marketing, and creativity for your brand to achieve strategic aims. It involves understanding your customer’s needs and desires, managing perceptions of the brand in the marketplace, and developing a positioning strategy to differentiate it from its competitors. Strategic branding also requires effective communication of key messages through visual elements like logos, color palettes, typography, etc., and verbal elements like taglines and slogans arranged and targeted in a clear and structured manner.
Naming a brand or product is one of the most challenging — and even spiritual processes we undertake at BS LLC. You could be forgiven for thinking that brand naming is entirely organic or creative. But at BS LLC we start with research and proceed through contextual brainstorming, feasibility, and refinements. Like everything else we do related to brand development, it’s a rigorous, disciplined process with the most significant long-term gains in mind.
Why should any client choose BS LLC to solve graphic design needs in a crowd-sourced and AI-generated world? In a word: relevance. Our designers understand your business context, and our design is always strategically-driven. Like each of our other service offerings, graphic design at BS LLC starts with research: we seek to understand the context wherein your brand and your customers will meet. We design everything from websites to packaging to fit dynamically within this well-understood space.
