What we learn during onboarding and research informs your brand’s best innate expression and defines your ideal customer. Where these two meet defines identity. An identity consists of a combination of words, shapes, and colors providing an endless array of possibilities. Proper brand strategy provides the boundaries within which we explore worlds, including, but not always limited to, logos, wordmarks, image marks, icons, typography, colors, language, illustration, photographic treatment, and layout systems. These are the paints of the branding paintbrush and together, we will explore their application to your brand’s vessel.