Business Strategy

BS LLC is a Cincinnati-based business strategy, management consulting & branding firm. We help businesses and institutions understand their market position, evaluate opportunities, and build roadmaps to their goals. Additionally, our team is fully integrated to help you execute your goals with tactical marketing & design services. Below you can find out more about our business strategy philosophy and process.

If you’d like to chat about how BS LLC can help you increase performance, please contact us here.

What is Business Strategy?

Business strategy includes defining the activities (creating, producing, selling, and delivering a product) and decisions necessary to achieve your business goals. Good business strategy achieves these goals in harmony with stakeholders and internal resources, empowering teams through buy-in and processes to help them achieve and sustain company goals.

“A company can outperform rivals only if it can establish a difference it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both.’

Michael Porter

BS LLC helps define, prioritize, and execute activities that generate new (non-replicative) revenue streams. To do so, we audit and optimize processes to reduce waste and expense. We analyze the competition to understand how you can create a market niche and compete with disruption. We help institutions improve culture and talent attraction. We grow sales by auditing processes, developing sales funnels, building CRM tools, engineering technology automation, and building leads. 

Our Strategy Approach

We also help companies understand where to make money in the future. This is a strategic process that identifies the non-commoditized services and products in your service stack and helps you modify resources and profit formulae to prioritize their development. Or, as Wayne Gretsky said with slightly more panache, “I skate to where the puck is going to be, not where it has been.”

From a top level, our approach to business strategy begins with research. We define how you currently generate revenue, what problems you solve for your customers, and why they choose you over your competitors (competitive advantage). These fundamental components of business help us align strategic endeavors with branding, marketing, sales, and HR. Together, they produce quantifiable results, including differentiation and growth. 

Our zeal for continued learning drives us to continuously expand our portfolio of strategy lenses. With over 20 years of collective strategy experience, we continue to stay up to date with the latest thinking. The heart of our work is founded in Clayton Christensen’s groundbreaking work, Disruption Theory, and Kim Renée Mauborgne & W. Chan’s Blue Ocean Theory. We find kinship with design and innovation architects like Marshall McLuhan. In addition, we underpin our pursuits with logic, epistemology, aesthetics, linguistics, and psychology.

From business plan to increased sales, our nimble team is ready to improve your competitive position and help you compete successfully.

Business strategy is a process, not an event;  BS LLC is structured to support your ongoing needs with customizable retainer plans to help you complete your goals with excellence. 

Interested to learn more about how BS LLC can help your firm? Reach out via the contact page or our form below and our client experience manager will be in touch.