Strategy

Jobs To Be Done (or simply “JTBD”) is a perspective we adopt at BS LLC when looking at your customers’ behavior. Rather than define customers through a set of demographics, we define the customer according to the “job” they are trying to execute. By looking at customers as “job executors” rather than “buyers” we are able to better understand their decision-making, and therefore make better-focused recommendations for your marketing.

Quantitative data are metrics that companies are most familiar with and are almost always expressed in numbers. For example, total number of customers, average number of weeks in a sales cycle, number of conversions in a digital campaign, etc.

Qualitative data however usually helps to understand behaviors, motivations, mindsets, and emotions, and may or may not be expressed numerically. For example, a set of customer verbatims in response to which product they preferred and why, or how a particular product or experience made a customer feel would be qualitative in scope.

BS LLC uses a quadratic structure to ground our initial research into a company, brand, or product. The 4-Way Analysis consists of evaluating an entity’s Brand Authority, its Customers, its Competition, and its Industry.

The short answer is “yes.” The longer and more nuanced answer is “strategy needs to be scaled to fit the project.”

BS LLC has several different strategy tools that can choose from depending on your need — and how recent and complete your strategic activities are. Every deliverable service we provide, from branding to design, must have a reason for being. That reason is embodied in a fact-based, strategic plan.