Brand Strategy is a term that means “how should my brand be created, shaped, and realized in order to accomplish what I want to accomplish.” Successful brand strategy creates the guardrails and targets for designers and creatives to follow such that they produce the materials of meaning that connect with audiences, spark growth, or invite action. Brand Strategy is the synthesis of data on what the product or service does, who they do it for, why its different and better, and how it fits into the fabric of our social context. Its *part* of why our name is BS.
Our approach for guiding brand growth artfully selects from several techniques, including disruptive and innovation strategy, technical growth hacking, SEO and digital marketing, and sales performance consulting powered by HubSpot and similar CRM systems.
Bringing your product or service to the market starts with defining realistic goals, understanding the product or service and its audience. We then select platforms, define budgets, and develop creative. All of these activities are organized rigorously with transparent timelines and processes.
BS LLC understands that your corporate strategy differs from your brand strategy in a specific way: Your corporate strategy lays out the plan for how you’ll create profit.
Is your brand struggling against specific competitors? At BS LLC we can help guide your cost-based approach, sharpen your differentiation, or help you develop a niche — depending on what’s appropriate and guided by our research.