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The Literary Club of Cincinnati

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Our project was not to do anything particularly new, but rather codify what has already grown old, what has already been perfected by time. The purpose of the project was to solve problems: what is the proper organizational naming convention (answer: The Literary Club of Cincinnati), what is the official club color palette and type system and how should it be applied to printed matter. Printed materials are quite important to the club and much of our research focused on past ephemera, stationery, and items throughout the club that could serve as guideposts for a consolidated identity.

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Identity

We separated the club rest into a simple single-image version, a crest with the name locked up, and what we refer to as the “full treatment lockup” with scroll and flag for fancier and more formal applications. The crest is referred to by the membership as “The Triple Torches.” Each torch refers to one of the club’s values. The club’s historian believes the torches are a direct reference to the club’s motto, luceat lux vestra, which means “let our light shine.” Quill pens centered in the crest provide obvious literary connection. We selected a primary type face to be as close as the historic literary club’s historic book plate as possible. Our color palette is inspired by the building’s red brick, the deep burgundy leather upholstered furniture found throughout the club, the cream colored walls, and a gold accent reflecting the light of knowledge. Each month the club mails cards to members with the upcoming programming and the logo is prominently foil stamped to give prominence to the readers. Additional executions included the yearly roster program, a stationery set, and a club flag. We are grateful to the Literary Club of Cincinnati’s board of management for trusting us with this project.

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Collateral

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